Witnessing SK-II Transformation to Translucent Aura Bright Skin

Are you wearing foundation? How would you like going out without it & yet having that radiant & smooth texture on your face? Well, here’s revealing the secret to achieving brighter skin likened to wearing light foundation.

At the ‘Translucent Aura Bright Skin’ arena at Paragon recently, a photo exhibition was showcasing the ‘before’ & ‘after’ visuals of trialists in SK-II’s consumer trial on the Cellumination series.  Media & guests were challenged to ‘Spot the Difference’ & vote for the visual of the model that they perceived as wearing light foundation.

Media & guests started their Aura journey at SK-II’s ‘Global Whitening Hall of Fame’, an interactive exhibition where they were able to experience the touch & feel of SK-II’s signature whitening innovations.

One of the popular sights at the event was witnessing the difference among these apples. Two of them turned brown quickly, while the other two stayed at their original state with the application of the SK-II Whitening Spots Specialist.

Here's a close-up at the apples. Well, aren’t you amazed by its result too?

There was also a booth displaying how much essence each SK-II Whitening Source Derm Revival Mask contains. The mask is infused with skin conditioning & radiance enhancing ingredients to help transform your complexion. Regular application of SK-II Whitening Source Derm-Revival Mask helps control the formation of melanin & reduce the colour spots on face.

SK-II has boldly established translucent aura bright skin as the new gold standard in the prestige whitening skincare category. The newly expanded Cellumination series, powered by Cellumination Day Surge UV – a dual-action whitening emulsion with UV protection (SPF30/PA+++) featuring the new active complex Aura Bright Cocktail ‘D’, to address day-time skin damage & protect skin against aura reduction.

To test it out, participants were given a stamp on their arm which was only visible under the UV light.

We were then given the Cellumination Day Surge UV to apply over the stamp. I did by spreading the moisturizer over half of the stamp which disappeared instantly. With Aura Bright Cocktail 'D', a new active complex containing Pitera™, Pixel White™ & De-Melano P3C™, & anti-oxidant Carnosine, the dual-action Cellumination Day Surge UV ‘protects’ & ‘treats’. It not only guards skin against harm UV rays, but also effectively minimizes the negative effects of daytime skin damage whilst protecting against aura reduction.

To uncover the breakthrough science behind Cellumination Day Surge UV, media & guests participated in the “New Gold Standard of Whitening” Workshop helmed by Taro Yamaguchi, SK-II Global Scientific Communications, where he shed more insights into the latest discoveries from SK-II.

Bringing the efficacy of the Cellumination series to life was a live split-face demonstration by Venetia Stravens, & popular model & former Miss Singapore Universe, Valerie Lim, which showcased that the side of her face without foundation was as radiant as the side with foundation!

“I used to feel that I had time & youth on my side without needing to pay too much attention to the types of skincare I used. However, I’m beginning to observe the stresses my active lifestyle has on my skin, including the dullness in my skin. After trying Cellumination for four weeks, I’m amazed that my skin has improved drastically in radiance & brightness!” explained Valerie Lim.

Over 14 days, SK-II studied the effects of using Cellumination Day Surge UV after UV radiation exposure. After one day of UV exposure, Cellumination Day Surge UV was proven to increase skin’s hydration, reduce yellowing & lighten skin tones. After 14 days, it was proven to improve epidermal thickness, evenness of melanin distribution & to even skin tone & reduce yellowness, three internal factors critical to achieving a more balanced RGB. These effects are amplified when Cellumination Day Surge UV is paired with Cellumination Essence EX, compared to if the latter was used alone. After an eight week trial of the regimen, 80% agreed that they experienced efficacy more than expected & 88% felt that skin tone was more even.

Already using the SK-II Cellumination Essence EX? Complete your whitening regimen with Cellumination Day Surge UV SPF30+++, which works in harmony with your Cellumination Essence EX for aura bright skin.

The SK-II Cellumination Day Surge UV (50g) @ S$134 is is recommended for day use as a moisturizing emulsion & is available at SK-II counters in Singapore from March 2013.